Executive Summary

The goal of this primer is to help First Ladies be the most effective and impactful change agents possible.

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Chapter 1. First Ladies: an underutilized resource

First Ladies – the wives of presidents or prime ministers – occupy a unique and potentially influential position in society.

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Chapter 2: Choosing priorities

Selecting appropriate problems is challenging because it requires balancing a First Lady’s personal interests and expertise with larger national needs.

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Chapter 3. Strategic planning

After establishing a clear vision, First Ladies and their staff will want to determine the mission and agenda of the First Lady’s office.

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Chapter 4. The many roles of First Ladies

Traditionally, the role of a First Lady was to act as a social hostess during gatherings at the state residency.

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Chapter 5. Building a network of partners

First Ladies need to rely on a cadre of partners to do most of the heavy lifting, particularly in terms of funding and implementing change.

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Chapter 6. Communicating with others

“It is natural for people to delight in watching works of art that are realistic representations of life for this is how we learn.” - Aristotle

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Chapter 7. Building a legacy

Ambitious plans are notoriously difficult to achieve quickly, and First Ladies often leave office before seeing their visions come to fruition.

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Chapter 8. Funding

Some sources of funding include multi-laterals, bi-laterals, businesses and individuals, foundations and NGOs, ministries, and donors.

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We welcome your feedback!

This primer is written collaboratively between GFLA and First Ladies Offices. Please contribute your case studies, edits, and additions. Contributors will receive attribution.